What is it?
Paula’s Choice Clinical Ceramide-Enriched Firming Moisturizer (longest name ever..) is described as containing “a unique CollagenSupport Complex with hydrating ceramides reduces fine lines and wrinkles; retinol improves firmness and vitamin C restores radiance.” In short, this is a moisturiser packed with ceramides, retinol and vitamin C. This product retails for £55 for 50ml/1.7oz.
I had serious FOMO over this much-hyped brand for what felt like the longest time. That was until early 2018, when CeraVe finally launched in the UK (albeit, with a limited product range and with different formulations than the US brand offering). The affordable, dermatologist-loved line has a large cult following of dedicated skincare junkies for good reason – they do the basics.. and do them well.